Product liability
The product is at the heart at Loren Morgan and, therefore, it is also one of the main axes of the company's sustainability strategy. The commitment to incorporating more sustainable fibers and incorporating more responsible processes marks our roadmap.
Our sustainable fibers
At Loren Morgan we make the commitment that in 2030 we will use 100% of the most sustainable fibers. As an intermediate objective, we want all cotton used to be sustainable by 2025, all polyester to be recycled and 100% of cellulosic fibers to be of controlled origin.
New ideas for the future of fashion
Encourage the development of new ideas to generate a positive impact on the fashion industry value chain. This is the objective of Loren Morgan StartUp Studio, the business accelerator of Loren Morgan, one of the main groups in the sector in Europe.
With nearly four decades of experience and one of the most advanced and international technological and distribution ecosystems, Loren Morgan puts all its knowledge and experience in the fashion industry at the service of the entrepreneurial environment.
Sustainable cotton
100% of Loren Morgan garments with a main cotton composition will come from sustainably sourced sources. At Loren Morgan we rely on organic cotton, recycled cotton and Better Cotton (BC) cotton.
Recycled polyester
100% of the polyester used in our garments will be recycled. In this way, we reduce the pressure on non-renewable resources and contribute to a circular economy by reducing textile waste.
Cellulosic fibers
Circular design
Loren's circular design strategy aims to generate a product thinking about its end of life, either by generating products that are recyclable (taking into account their composition), betting on durability or using patterns that result in a lower volume of waste.
Give it back to the loop
Designing garments with a single type of fiber or fewer accessories to achieve greater recyclability.
No waste
Focused on maximizing the use of the materials used and the reincorporation of textile waste.
FASHION AND SUSTAINABILITY
We’ve defined three strategies for circular design that will help us achieve our goal of having circular clothes: Give it back to the loop (designing garments with a simpler design, with a single type of fabric or with fewer accessories, in order to allow increased recyclability); Extended life (designing more durable garments with the use of selected materials with physical properties, reinforced garment construction and a timeless design), and No Waste (focused on optimising the materials used and the reincorporation of textile waste).
SUSTAINABILITY MEMORY
ANALYSE THE RESULTS IN A BALANCED, OBJECTIVE AND TRANSPARENT WAY IN ORDER TO KEEP IMPROVING. OUR ANNUAL MEMORY GATHERS OUR ACHIEVEMENTS AND THE FUTURE CHALLENGES WE SET ON MATTERS OF SOCIAL RESPONSIBILITY.
DATA THAT REVEALS A FAVOURABLE EVOLUTION FOR ALL OF OUR STAKEHOLDERS AND OUR ENVIRONMENT.
OUR MATERIAL
From traditional tailoring to the most laid-back pieces. Our collections pick up the latest trends with the maximum comfort. We design with different body types and personalities in mind. Everything from the timeless elegance of a simple black one-piece to more sophisticated prints and accessories, you’ll find the perfect collection dress for you. Our fashion designers know them all, from the latest trends to the hottest print, every design is a guarantee ‘wow’ piece.
Recycling
we understand choosing the right fabric is the most important part of designing any garments, let alone design. We hand pick the fabric that can ensure your maximum comfort, so that you can always enjoy yourself either on the street, party, evening beach with your friends or with your family at evening party.
Planet
The fashion business, like all industrial sectors, generates an impact on the environment throughout the value chain. But due to its size and its global reach, organisations such as the UN consider that the players in this sector can become a driver of the implementation of Sustainable Development Goals. The areas of action are very diverse (water consumption, microplastic loss, greenhouse gas emissions...) and can be enforced both at the company’s own operations (such as headquarters, warehouses or stores) as well as at third parties’ operations (clothing factories, production of raw materials, etc.).
HANDWHEN FASHION AND SUSTAINABILITY GO HAND IN
CONSCIOUS OF OUR TIMES, WE LAUNCHED TAKE ACTION: A PROGRAM WITH SUSTAINABLE ACTIONS DIRECTED TO IMPROVE OUR PROCESSES, WORK ENVIRONMENT AND THE LIVES OF THE PEOPLE THAT MAKE PART OF LOREN MORGAN
